Want to have a lively engagement with your audience? Then, streaming live is the best option to interact with your audience to increase your brand’s visibility, conduct virtual meetings and conferences.
Considering the pandemic, it is agata.id a great opportunity for any business to reach its audience through live interactions. All that you need is an internet-enabled device and a platform to live stream.
This listicle has some of the popular Live Streaming Platforms and Apps that can help you to “Go Live” with your audience.
A video hosting platform that is embedded with live streaming technology can create and broadcast videos in real-time. Live streaming is unlike the pre-recorded videos which can later be edited as required. The video hosting platform is a component that connects the creator and audience. It helps in reaching your business globally resulting in more consumers and leads despite the barrier of physical location like Bon Appetit, Martha Stewart, BuzzFeed and more.
As per the reports from Grand View Research, the size of the video marketing industry is likely to reach USD 233.98 billion by 2028. Further, the pandemic outbreak has created a positive impact on the video streaming industry increasing the need for real-time engagement/entertainment.
Live streaming is a trendy way of connecting interactively which helps in increasing your prominence globally. Brands that adapt this technology at the earliest will have an edge over their competitors. Let us have a look at some of the benefits that a business could experience through live streaming.
Creators can educate, discuss and form social communities in real-time with this live streaming platform / Live Streaming App.
Creators can live stream on YouTube using a webcam, mobile, or encoder streaming. Webcam and mobile are much useful for beginners and encoder settings are for advanced level of live streamings. YouTube Live is a privilege for video content creators and has channels on every subject that viewers are looking for.
Facebook allows broadcasters to stream live videos on a conversation, a promotional event, Q&A, or any content. The platform allows live streaming from anywhere around the world simply, using the Facebook application.
Facebook produces high-end protection and streaming services with “Live Producer” – a new method of going live on the platform.
This video streaming platform allows creators to schedule their live streaming. This feature is an added advantage as the streamers can promote their upcoming live events to their viewers. Facebook Live’s scheduling process is carried out in two ways,
This live streaming feature works within the Instagram stories allowing to broadcast live videos for others using the platform. An active Insta account will
include the option “Live” for broadcasting in real-time.
UStream, the IBM Cloud Video allows members to directly live stream from the website using the UStream’s broadcasting application. UStream has nearly 80 million users every month and is considered the largest live streaming platform.
This application is known for its performance and has some salient features through which industries like politics, entertainment and technology are benefited,
LinkedIn live allows individuals or organizations to broadcast live videos to drive engagement with a professional audience.
This live streaming platform can be utilized for promoting events, demonstrations, showcase innovations, attract employees and more. Enhance your professional group using the Wowza live streaming platform.
In addition to the analytics for live streams, the platform offers chat and chat moderation tools that can block, report and delete comments/viewers. Video broadcasting is available for LinkedIn members whose application for the live stream has been approved.
Thrive Global, Hootsuite, Vimeo and much more use LinkedIn Live for their business updates and events.
