According to MarkNtel Advisors, the Global Breakfast Cereals Market is projected to grow at a CAGR of around 5.2% during the forecast period, i.e., 2023-28. Most of the market expansion is attributed to a fast-paced lifestyle, especially of the young and working populace, that has given a run to the concept of breakfast cereals in the past few years.
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Breakfast Cereals, or simply cereals, are healthy and nutritious foods prepared from grains or multi-grains such as quinoa, corn, wheat, and others without added sugar, and are popularly consumed as the first meal. It includes cornflakes, muesli, oats, and other grain-based products, enriched with various nutrients, such as proteins, carbohydrates, vitamins, and dietary fibers. On top of it, it is eaten conveniently with milk, yogurt, and fruits per personal preference. In fact, porridge made with oats is one of the go-to healthy breakfasts among consumers as it is a light and healthy option when in sickness.
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The Growing Propensity for Easy-To-Store Packaged Cereals – Consumer preference has started to lean towards packaged, healthy food over traditional breakfast options, which has led to the popularity of easy-to-store packaged cereals. Since cereal contains various nutrients, including fiber and low caloric value, it is considered an ideal breakfast option. Moreover, the advancement of food retail and rising awareness of the health benefits of eating grain-based cereals would further push the market forward.
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